This time,
it's personal.
The ultimate one-day masterclass on scaling an impactful, lucrative and meaningful personal brand in 2025.
By Georgia Rickard.
LET ME GUESS...
You're amazing at telling other people’s stories
but not so great at promoting your own
You’d like a bigger reputation
but you’re not so keen on ‘influencer’ culture
You got into this industry to do what you love
but what you actually work on isn’t always that inspiring
You’re great at what you do
but outside of your professional sphere, virtually no one knows about your work
TIME TO CHANGE THAT.
Introducing
B R A N D C A M P.
The ultimate one-day intensive on the new rules of storytelling.
For professional storytellers who want to get ahead.
The ultimate one-day intensive, for professional storytellers ready to build their reputation and turn it into revenue – today.
LIVE EVENT
9am–5pm
Wednesday 21 May, 2025
Machine Hall
Sydney, Australia
What Australian media wants now
Emerging trends in storytelling
Linking content to clients in 2025
Examining the shift to 'personal media'
Latest trends in audience engagement
How newsrooms will tell stories tomorrow
Building an effective digital brand presence
And so. much. more...
SALLY OBERMEDER
Founder +
Media Personality
SWIISH
REBEKAH SCANLAN
Lifestyle
Editor
News.com.au
ADAM
EDWARDS
Photographer +
Nikon educator
@adzy_edwards
SAMANTHA SAUNDERS
Head of
Marketing
SXSW Sydney
SHERINE YOUSSEF
Co-Founder
+ content creator
gloss etc
YOUR SPEAKER LIST
REBEKAH SCANLAN
Lifestyle Editor
News.com.au
How to tell stories that Australian audiences want now.
GEORGIA RICKARD
Founder
Georgia's Media Circle
On building a brand that's personal, not a personal brand.
ALICE ELLIS
Editor in Chief
Time Out
How Google's new rules are impacting media... and you.
STEPHEN HOWARD
Director of Marketing
@_stephenhoward_
Compelling travel storytelling
in a cluttered market
SAMANTHA SAUNDERS
Head of Marketing
SXSW Sydney
How to build real influence, in an age of misinformation.
SHERINE YOUSSEF
Co-Founder
gloss etc
The rules of community (and creating a killer email list) in 2025.
POPPY REID
Co-Founder
Curious Media
Embracing your unique voice: the shift in podcasting.
Jacinta Tynan
Founder
The Spiritual Book Club
From news anchor to spiritual thought-leader: how to pivot well.
JESSY MARSHALL
Founder
Hive HQ
Personal brand and PR: telling better client stories (and your own) in 2025.
Meghan McTavish
Founder
The Plotline Journal
From journo to journals: applying industry knowledge to your business.
Lyndi Cohen
Accredited Dietitian + Creator
@Nude_nutritionist
Relatable AND respected: creating expertise and authenticity on IG.
HEIDI ANDERSON
Keynote Speaker & PR Coach
@_heidianderson
On using AI as a creator and publicist.
Rebekah Scanlan
Lifestyle Editor
News.com.au
Jessie Marshall
Founder + Publicist
HIVE HQ
Poppy Reid
CoFounder + Music Journalist
Curious Music + Seven Network
Jacinta Tynan
Author, Journalist + Founder
The Spiritual Book Club
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxxx
xxx
xxx
xxx
xxxx
Learn about the shifting media landscape, get practical advice on growing your own brand, and network and connect with industry.
An event created for you.
Journalists + content creators
Agency owners
Media + social media experts
Freelancers
PRs + Marketers
Founders
Brand-builders
Creative entrepreneurs
LIVE EVENT
9am–5pm
Wednesday 21 May, 2025
Machine Hall
Sydney, Australia
WHAT'S ON THE PROGRAM?
What you can look forward to on the day.
A full day of learnings and insights.
Expect thought-provoking keynotes, expert-led panels, and interaction Q&A sessions. We’re bringing together the sharpest minds in media, marketing, and storytelling to share strategies you won’t find in a Google search.
EXCEPTIONAL networking.
This isn’t about swapping business cards – it’s about connecting (and reconnecting) with the right people. Your people. Meet industry insiders, potential collaborators, and like-minded professionals.
Inspiration and motivation.
Building a modern brand isn’t just about tactics, it’s about courage, creativity and conviction. Walk away with fresh insights, renewed confidence, and the fire to take your results to the next level. If you've been waiting for a sign, this is it.
A cracking after party.
The best conversations don’t end when the sessions do. If you wish, you can join us for two hours of great drinks and great company afterwards – and the kind of networking that feels nothing like networking.
and introducing...
Longing for something more? If you're wanting to scale your business, grow your name and network, and build a digital reputation around your expertise, and you've been looking for guidance to help you get there – you've come to the right place.
Hear more about Brand School, here.
Curated by Georgia Rickard.
Australia's storyteller for storytellers.
A true master of brand building.
– Angela Cowley
Managing Director
Eight Communications
One of the rarest voices in the industry.
– Nicole Veauvy
Senior Brand PR Manager
IHG Hotels Worldwide
Georgia has shifted the way I think about brand forever.
– Jil Hogan
Columnist Australian
Financial Review
but first, let us guess.
You're amazing at telling other people’s stories…
but not so great at promoting your own
You got into this industry to do what you love…
but what you actually work on isn’t always that inspiring
You'd love a bigger reputation...
but you’re not keen on self-serving ‘influencer’ culture
You're a damn hard worker…
but outside of your professional sphere, virtually no one knows about your work.
Sound familiar?
FAQs
What exactly is BRAND CAMP?
BRAND CAMP is a conference dedicated to the new business of storytelling. It’s where media, marketers, influentials, and storytellers come together to explore how authenticity, narrative, and visibility shape influence in today’s world.
Who should attend?
• Journalists
• Content Creators
• PRs
• Agencies
• Marketers
• Brand builders
• Creative founders
• Members of GMC
If you craft stories, shape reputations, or build brands—whether for yourself or others—this is for you. Expect to connect with journalists, PR pros, marketers, content creators, founders, and thought leaders who understand that in the attention economy, a strong personal brand is non-negotiable.
Where and when is the event?
Where: Machine Hall, 185 Clarence St, Sydney, New South Wales Australia.
When: 9am–5pm, Wednesday 21 May, 2025.
The entrance is clearly signposted.
What can I expect?
Compelling keynotes, thought-provoking panels, and live workshops led by industry insiders. We’ll cover everything from community building and reputation management to storytelling that resonates. You’ll leave with fresh insights, real connections, and the confidence to amplify your brand.
Is this just another networking event?
Not at all. This is a deep dive into what makes a modern brand truly magnetic, through storytelling. You’ll meet the right people, yes – but more importantly, you’ll walk away with strategies, perspectives, and inspirational ideas that stick.
What does my ticket include?
A huge day of inspiration, motivation, insights and strategy from Australia's top echelon of marketers, creative founders and professional storytellers. To keep the ticket price cost effective, we've given you the freedom to choose your own lunch from the many city options nearby – with morning and afternoon tea provided, so there's plenty of time for connecting with each other.
How do I get tickets?
Tickets are available here. Secure yours before they’re gone – our kind of people tend to move fast.
Can I buy multiple tickets?
You sure can. You'll find options for that here.
What should I bring?
Your curiosity, your business cards (if you’re old-school like that), and a willingness to rethink how you show up in the world.
Can I sponsor or partner with the event?
If your brand aligns with the art of storytelling, visibility, and brand trust in the era of AI, let's chat. Reach out at [email protected].
Don't miss it.
Wednesday, 21 May
Machine Hall, Clarence Street
Sydney, Australia
Last chance.
Don't miss out.
brand camp.
The event you don't want to miss.
Wednesday, 21 May
Machine Hall, Clarence Street
Sydney, Australia
Copyright 2025 | We Are George Pty Ltd
Journalists as influencers.
CEOs as content creators.
The TikTok-ification of workplaces.
The rise of the PR influencer.
Staff as brand ambassadors.
Social media as earned media.
The new rules of marketing.
No doubt about it, the way we tell stories has changed.